Why Purpleshe’s Ratio is lower?
Companies selling swimsuit products do not usually produce their own. Purpleshe itself was a factory of swimsuit that has 100 employees and was doing OEM service for many top brands in North American and European countries for more than 20 years. That 20-years experience taught us that, as long as there is no way to connect the customers and the manufacturers directly, the deciding factor will always be the middleman that is the importer, exporter,wholesale store and retailer. We was dismayed to learn that sometimes over 100% of the profit is earned by the middleman, who only has the information of swimsuit industry, while the customer paid their hard-earned money to buy swimsuit that could have been bought at half the price and the factory workers lived a relatively poor life still.
Purpleshe broke the mould. Purpleshe is factory based brand. So we keep our overheads low, we can maintain the low prices and pass the savings on to you. You will see the huge difference below:
Traditional Retail Service Chart - 8 times of true cost
MANUFACTURE
X2
Ratio
IMPORTER
X4
Ratio
EXPORTER
X5
Ratio
WHOLESALE
X6
Ratio
SHOPS
X8
Ratio
CUSTOMER
Purpleshe Service Chart- 2 times of true cost
FACTORY
X2
Ratio
CUSTOMER
(Clothing Ratio is a certain multiple of basic cost after retailer considered design costs, agency fee, advertising costs and profits.)